Day TradingBehavioral FinanceTrading Psychology

Day Traders Lose Money and Keep Trading: Evidence from Taiwan

Summary by Robert Gorak · Published June 11, 2026 · Last reviewed June 18, 2026

Brad M. Barber and Yi-Tsung Lee and Yu-Jane Liu and Terrance Odean and Ke Zhang·2020·Review of Asset Pricing Studies
Sample: 3.7 billion purchase or sale transactionsData: Taiwan Stock Exchange transaction dataPeriod: 1992–2006

Day trading is the practice of buying and selling the same stock within a single trading session. In Learning, Fast or Slow, Barber, Lee, Liu, Odean, and Zhang (2020) analyzed 3.7 billion Taiwan Stock Exchange transactions from 1992 to 2006. Day traders lost an average of 23.9 basis points per day net of fees. Aggregate performance was reliably negative in 14 of the 15 years studied.

What the Study Found

Day traders lost 7 basis points gross per day before costs (t = −10.2); transaction costs more than tripled that figure. Survival rates were 44% at one year, 24% at two years, and 15% at three years. Profitable day traders consistently represented about 5% of all active traders from 1995 to 2006. Unprofitable traders generated 72% of aggregate day trading volume, rising to about 80% in later years. Predictably profitable traders made up less than 3% of all day traders and generated only 9.81% of day trading volume.

Methodology

The dataset covers every transaction on the Taiwan Stock Exchange from 1992 to 2006, totaling 3.7 billion purchases and sales. Individual investors accounted for over 99% of all day traders and 95% of day trading volume in the average month. The authors estimated abnormal returns using daily CAPM regressions and modeled quitting behavior with Kaplan-Meier survival analysis and a Cox proportional hazard rate model. Key controls include the log of past day trading days, log of days since first trade, and log of past trading volume.

Key Statistics

Metric Finding Context
Gross intraday loss per day 7 bps (t = −10.2) Full sample, 1992–2006; before transaction costs
Net intraday loss per day 23.9 bps Full sample, 1992–2006; 10 bps commission + 30 bps transaction tax
Day trader survival at 1 / 2 / 3 years 44% / 24% / 15% Kaplan-Meier; traders with 10+ days of experience
Profitable traders' share of all active traders ~5% Monthly average, 1995–2006
Unprofitable traders' share of volume 72% overall; ~80% in later years 1995–2006; traders with 10+ days of experience and net losses
Predictably profitable traders <3% of traders; 9.81% of volume Positive past returns + 40+ days experience in prior year, 1993–2006
Persistence: unprofitable traders (50+ days) 95.3% trade again within 12 months Monthly sorts, 1993–2005
Persistence: profitable traders (50+ days) 96.4% trade again within 12 months Monthly sorts, 1993–2005
Annual day trading return skewness −0.22 Traders with 10+ days; vs. TSE individual stocks average of 2.36 (1981–2009)
Gross intraday return (Eq. A1) r_gt = Σ(S^L − B^L + S^S − B^S) / Σ(B^L + S^S) Trade-weighted; open positions marked to closing price
Cox proportional hazard model h(t,x) = h₀(t)·exp(XB) Models quitting probability as a function of past returns and activity controls

Why This Matters

Negative aggregate returns undercut the rational "trading to learn" argument: entering a market with negative expected lifetime profits is not consistent with standard Bayesian decision-making. Experienced traders' continuation rates suggest that financial losses alone are insufficient to end day trading careers. Persistent trading in the face of losses points toward overconfidence or non-financial motivations — entertainment, gambling, sensation-seeking — rather than rational skill-testing. Brokerage firms and the government collect commissions and transaction taxes on every trade, profiting from day trading regardless of whether traders succeed.

Frequently Asked Questions

About 5% of active day traders held positive cumulative net returns at any given time during 1995–2006. Predictably profitable traders — those with past profits and over 40 days of experience — made up less than 3% of all active traders. They generated only 9.81% of all day trading volume.

Over 40 days of prior-year experience, combined with positive past profits, was the threshold above which traders consistently covered their 40-basis-point round-trip transaction costs. Cumulative abnormal returns increased with experience for traders with positive past profits. Less than 3% of all day traders met this threshold on an average day.

95.3% of previously unprofitable traders with 50 or more past day trading days continued trading over the next 12 months. Previously profitable traders at the same experience level showed a 96.4% continuation rate. Both rates match what the paper calls a pattern sensitive to losses but not very sensitive.

72% of aggregate day trading volume during the study period was generated by traders with a history of losses. In the final years of the sample, that share rose to about 80%. Profitable day traders consistently remained around 5% of all active traders throughout 1995–2006.

Source

Brad M. Barber and Yi-Tsung Lee and Yu-Jane Liu and Terrance Odean and Ke Zhang (2020). Learning, Fast or Slow. Review of Asset Pricing Studies.

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