MomentumMarket EfficiencyFactor Investing

Momentum Investing: How Buying Winners and Selling Losers Beats the Market

Summary by Robert Gorak · Published June 9, 2026 · Last reviewed June 9, 2026

Narasimhan Jegadeesh and Sheridan Titman·1993·Journal of Finance
Data: CRSP daily returns filePeriod: January 1965 to December 1989

Momentum describes the tendency of stocks with strong recent returns to continue outperforming stocks with weak recent returns over intermediate horizons. Jegadeesh and Titman (1993) studied NYSE and AMEX stocks using the CRSP daily returns file from January 1965 to December 1989. Buying past winners and selling past losers generated a compounded excess return of 12.01% per year on average. The 6-month/6-month strategy realized a cumulative return of 9.5% over the 12 months following portfolio formation. Profits were not explained by systematic risk or delayed reactions to common factors.

What the Study Found

The 12-month formation, 3-month holding strategy (with a 1-week lag) was the top performer at 1.49% per month. The 6-month formation period produced returns of about 1% per month regardless of the holding period. Past winners exceeded past losers in 67% of all months, rising to 71% when January is excluded. The average non-January monthly return was 1.66%. After accounting for 0.5% one-way transaction costs, the risk-adjusted return remained 9.29% per year.

Methodology

Jegadeesh and Titman used the CRSP daily returns file covering NYSE and AMEX stocks. The study covered January 1965 to December 1989. Stocks were ranked each month into decile portfolios by J-month lagged returns and held for K months. The study tested 32 strategies, with J and K each ranging from 3 to 12 months. Controls included beta, firm size, lead-lag factor effects, and transaction costs.

Key Statistics

Metric Finding Context
Compounded excess return (6-month/6-month strategy) 12.01% per year 1965–1989 sample period
Top strategy monthly return 1.49% per month 12-month formation, 3-month holding, 1-week lag (Panel B)
Cumulative return at month 12 9.5% 6-month formation portfolio in event time
Cumulative return at month 36 about 4% Returns declined from 9.5% peak
Non-January monthly return 1.66% Average across all non-January months
January average return about −7% Relative strength strategy loses in January
Risk-adjusted return after costs 9.29% per year After 0.5% one-way transaction cost
Semiannual portfolio turnover 84.8% Average for the relative strength trading rule
Zero-cost portfolio beta −0.08 6-month/6-month winners minus losers portfolio
Announcement-date return edge over 0.7% Winners exceed losers in first 6 months around earnings dates
One-factor model r_it = μ_i + b_i·f_t + e_it Decomposes returns into expected, factor, and idiosyncratic components
WRSS profit decomposition E{(r_it − r̄_t)(r_it−1 − r̄_t−1)} = σ_μ² + σ_b²·Cov(f_t, f_t−1) + Cov_i(e_it, e_it−1) Three sources of relative strength profit

Why This Matters

Momentum profits survive after controlling for systematic risk, firm size, and transaction costs. The earnings announcement evidence links momentum to market underreaction to firm-specific information. About half of the 12-month return dissipates within the following 2 years. Whether this reflects temporary price pressure or persistent mispricing remains an open question in the literature. The strategy fails in January, suggesting tax-loss selling plays a role in the reversal.

Frequently Asked Questions

12.01% compounded excess return per year was realized by the 6-month/6-month strategy over 1965–1989. The best single strategy — 12-month formation, 3-month holding with a 1-week lag — averaged 1.49% per month. Returns were positive in 67% of all months and 71% of non-January months.

The zero-cost winners minus losers portfolio had a beta of −0.08, ruling out systematic risk as the driver. Jegadeesh and Titman (1993) also found that momentum profits were negatively related to lagged squared market returns, inconsistent with a lead-lag explanation. The evidence is consistent with delayed price reactions to firm-specific information.

9.29% per year is the risk-adjusted return of the 6-month/6-month strategy after a 0.5% one-way transaction cost. Average semiannual turnover was 84.8%. Net returns remained significantly positive across all three size-based subsamples tested.

Cumulative returns peaked at 9.5% at month 12 after portfolio formation but declined to about 4% by month 36. More than half of the 12-month return dissipated over the following 24 months. The pattern held in back-tests covering the 1941–1964 period.

Source

Narasimhan Jegadeesh and Sheridan Titman (1993). Returns to Buying Winners and Selling Losers: Implications for Stock Market Efficiency. Journal of Finance.

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